terry li

VP, GM, Head of International | Ellation- Crunchyroll

Terry is a Vice President at Ellation and the General Manager of international markets for Crunchyroll. He focuses on large scale growth initiatives, global business development and expansion, and manages all distributed teams in Latin America, Europe, and ROW. For Spanish-speaking regions, Crunchyroll's second largest global market, Terry works with the various ground teams to define in-region monetization strategies, formulate strategic partnerships, and deploy growth marketing campaigns. Prior to joining Ellation, Terry co-founded a company that was acquired by Yahoo, and his previous companies include Google, Amazon, and Deloitte. He hold a EECS BS from UC Berkeley, a Master of Law from UC Hastings, and a MBA from NYU Stern