CEO | RLJ Entertainment
Mr. Penella was appointed as the Chief Executive Officer of RLJ Entertainment, Inc. (RLJE) in January 2013. Previously, Mr. Penella served as Chief Executive Officer of Acorn Media Group, Inc. (Acorn), which was acquired by RLJE in October 2012, where he oversaw operations and was the driving force behind the worldwide expansion of the Acorn brand, including the launch of Acorn TV, RLJE’s first proprietary subscription VOD channel, and the acquisition of 64% of Agatha Christie Limited. From 2004 to April of 2007, Mr. Penella was President of Acorn’s direct-to-consumer operations offering DVDs and other high quality products through its proprietary e-commerce and print catalog platforms. Under his leadership, Acorn was transformed from a DVD distributor into a digital network with an exclusive library of international television dramas and mysteries, including original productions. Mr. Penella came to Acorn from Time-Life where he rose in the ranks from Circulation Director of the catalog department to Director of Catalogs and then to Vice President of Customer Marketing in 2001. Previously, he worked in e-commerce and catalog management for the National Direct Marketing Corporation and the National Wildlife Federation.