Laura Tapias

General Manager | Applicaster

15 years background in media business development, launching new projects - from international TV Brands to national TV channels -, executing international sales - TV, L&M rights- together with its marketing strategies, with a deep experience in building 2nd screen strategies to increase the TV audience, the engagement with the brands and generating new incomes to the business model. Specialized in Spanish and Portuguese Speaking territories. Specialties: Business development, Sales and Acquisition of International TV rights, Latin America, Lecturer, Marketing, Media MBA, Negotiation, Persuasion, Licensing & Merchandising, Supervisory and Managerial skills, TV production, Banking negotiation, Digital strategy for broadcasters, 2nd screen synced activities.