Guillermo Sierra

Guillermo Sierra HITN web

Head of Television and Digital Services | HITN

Guillermo has designed, developed, branded and launched free and pay TV channels in multiple territories in the United States, Europe and Latin America. He has broad channel management skills including programming, acquisitions, scheduling, marketing, technical operations and revenue generation from affiliates, advertisers and viewers. Guillermo has professional relationships with content suppliers, producers and television networks worldwide. He has also produced over 1,000 hours of content in multiple genres including current affairs, news, entertainment, lifestyle, children, factual, music and reality. Guillermo has been a judge for the International Digital Emmy Awards in 2011, 2012 and 2018. He has also been a frequent speaker at television and media conferences internationally. Guillermo is currently the Head of Television and Digital Services for Hispanic Information and Telecommunications Network, a non-profit organization dedicated to advance the educational, cultural and socioeconomic aspirations of the US Hispanic Community. Previously, Guillermo was the General Manager for BBC Worldwide Channels for Latin America and the US Hispanic. He had direct responsibility over the channels BBC Entertainment, CBeebies and BBC HD across all the territory, he also was Senior Vice President, Chief Content Officer of Vme Media, Vice President of Content for all the Discovery Networks Latin America/Iberia and Head of Networks for Movie City/CINECANAL.