Managing Director | WSI
Gerardo is an award-winning marketing and technology leader with over two decades of experience in Fortune 500 companies including Diageo, Disney and Time Warner. He is passionate about helping CEO’s and marketing executives generate revenue growth in the digital space. He currently leads a practice of WSI, the largest global network of agencies with offices in over 80 countries, where he helps business leaders unlock the full potential of their products and services cost-effectively, by leveraging the Internet and its many unrecognized opportunities.
Previous to WSI, he was responsible for building entertainment brand identities for Turner’s Latin-American portfolio of 14 networks, including TNT, Cartoon Network and Warner Channel, with functional responsibility for: Brand Strategy, Channel and Show marketing, Commercial Integrations, Digital Marketing and PR.
Culturally sensitive, Gerardo has worked and launched brands and entertainment properties in Europe, South East Asia and Latin America. Under his leadership, his campaigns and promotions have received 40+ Awards including PROMAX, NY Film Festival, Lapiz de Platino, Ojo de Iberoamerica and a finalist mention in Cannes.
Gerardo was born in Argentina and grew up in Mexico. He holds an MBA from London Business School and executive education from Harvard and Stanford Business Schools